Music Video Treatment

Setting will be a dark empty room and a field. Lighting will be dim with spotlight on her. Clothing will be black. She will Lip sync and perform, some of it playing guitar. Editing will be black and white, some slow motion, rewind, fast.

Audience Research

The first thing I did when gathering research on what to include in my music video was ask a random selection of people at my college the following questions:

1. Gender
2. Age
3. What conventions do you expect to see in a pop-punk music video?
4. What bands have you heard of that fall under the genre of pop-punk?
5. If you have watched any pop-punk music videos, what did you like about them? If not, why haven't you watched any?
6. If you were making a pop-punk music video what would you include in it? Why?

I thought that asking the gender of the audience was appropriate so that I can see what appeals to both male and female. It also gave me more ideas as both genders came up with different things.

I thought that asking the age of the audience was appropriate because it told me whether or not college students watch music videos which gave me an idea on the age of my target audience.

I thought question 3 was appropriate as it gave me a stereotypical idea on what people expect to see in pop-punk music videos as the conventions used in music videos are what define the genre of them.

I thought question 4 was relevant because it shows me who the most popular pop-punk artists are and gives me ideas on what artists to use for my research.

Question 5 is relevant because it gave me an idea on what people like and don't like about music videos and what to include in my own music video so that it will attract my target audience.

Finally, I asked question 6 so that I could get ideas from the audience and potentially use them in my own music video to attract my target audience.

Here are my results:

Hair and Makeup Research

The first thing I did when I started my hair and makeup research was do 2 mood boards- one on hair and one on makeup. I feel this helped me a lot because it gave me different ideas to try out in order to give my actress the right look. I think that hair and makeup is important in music videos as it allows the audience to identify the genre and it also accentuates the desired part of the face to create a certain affect.

After I finished my mood boards I thought it would be a good idea to look on YouTube and see what tutorials come up to ensure that I expand my knowledge on different ways of doing makeup.

I think this video is helpful because the end look is something that creates the desired affect that I am looking for.

Costume Research

The first thing I did to get an idea of what clothing my actress was going to wear was go on Google and search pop-punk. I did this to see the general idea of what the world thinks pop-punk is and it also creates a sense of stereotyping.

When I clicked search a lot of similar pictures came up and it even included Blink 182 and Green Day front man Billie Joe Armstrong. This supports Tessa Perkins theory that stereotypes are rigid and unchanging as these bands have been around for years and are still the stereotypical pop-punk bands and style icons.

I realised there wasn't many women included in the search and seen as my cast is going to be a teenager it is very important that I dress her like someone of the pop-punk genre. I know that Hayley Williams is a huge style icon and thought I would do a mood board on what clothes she wears to inspire the way in which I want my cast to dress.

I also did a mood board on Avril Lavigne as she is a style icon who is a pop-punk singer.

The next thing I did was search 'how to dress pop-punk' on YouTube to get some more inspiration on how to dress my cast. I feel that it is important to get a lot of research on costume because I think it is the most important element in a music video to show what genre it is.

Narrative Analysis of example Music Video

 

Doing this allowed me to understand the different narrative theories more and use them in my own work. I feel that I have expanded my knowledge on how the different theories are represented throughout music videos and how more than one actually applies to them.

Initial ideas in relation to narrative of video

Idea 1

Narrative:

• An element of performance
• Abstract
• Story

This idea has all three elements of the narrative ideas as visually it is abstract and visually it gives off certain moods and feelings however, there is a story and it links with the lyrics and the meaning of the song therefore it cannot only be abstract. It also has elements of performance included.

Cast:

• Girl

I think that having just one person as the cast represents what the song stands for which is a lonely girl 'waiting for nothing and wasting away'.

Conventions:

• Cinematography- I will use varied shots, especially long shots to show the loneliness of her and how there is nothing to wait for to emphasise the lyrics.
• Editing- I will use a black and white edit all the way through becuase many pop-punk music videos have a black and white edit therefore it will link to the genre of the song to make it stand out as a pop-punk music video.
• mise en scene- location- field, empty room, lighting- dark with spotlight on her to represent her loneliness, strobe lights as that is a convention of pop-punk music videos, clothing- mainly black to represent her feelings of been left in the dark, also denim as many pop-punk icons wear denim, makeup- dark, winged eyeliner.

Idea 2

Narrative:

• Story

The story will be about a girl who is going through a break up with her boyfriend and the 'waiting for nothing' will be about her hoping that her boyfriend will come back but she knows he won't.

Cast:

• Girl
• Boy
• Friend 1 (boys friend)
• Friend 2 (boys friend)

I have decided the boy will have 2 friends to emphasise the girls loneliness and how he is left in the better position than her.

Conventions:

• Cinematography- varied shots to show her feelings.
• Editing- fast to show how her thinking and feelings are mixed up and to show how she wants something so badly but can't have it.
• Mise en scene- location- busy streets, bedroom, college- these are all everyday things but emphasis will be put on how alone she is compared to him.

Idea 3

Narrative:

• Story
• Performance

The performance element will be of a girl and her band playing at a gig as she is trying to prove to her ex-boyfriend that she is fine without him so it will be in front of a big crowd. The story aspect will be the background of how and when their relationship ended and her writing the song about it.

Cast:

• Girl
• Band
• Boy
• Crowd

I decided that I wouldn't have many characters because emphasis is going to be put on how the girl is now independent and doesn't need the boy, also the band will be included in the performance and the crowd will be watching and cheering. The boy will be the girls ex-boyfriend and he will be at the gig watching and wanting her back.

Conventions:

• Locations- gig, her bedroom, street- these are all relevant to help explain the story
• Clothing- black to relate to genre
• Editing- fast to show change in feelings and to go with the beat of the song, black and white to link to the genre of the song.

I have chosen to go with idea 1 as I feel it is more creative than the rest as the abstract element will make it more aesthetically pleasing than the others. I didn't choose idea 2 because I thought that it is very common in videos and I wanted to do something a bit different but something that also links to the genre. I also didn't choose idea 3 because I thought it would be hard to get all of the cast needed to create the desired effect.

Lyrics Analysis

(Put 12 images going with the lyrics here)