Audience Research

The first thing I did when gathering research on what to include in my music video was ask a random selection of people at my college the following questions:

1. Gender
2. Age
3. What conventions do you expect to see in a pop-punk music video?
4. What bands have you heard of that fall under the genre of pop-punk?
5. If you have watched any pop-punk music videos, what did you like about them? If not, why haven't you watched any?
6. If you were making a pop-punk music video what would you include in it? Why?

I thought that asking the gender of the audience was appropriate so that I can see what appeals to both male and female. It also gave me more ideas as both genders came up with different things.

I thought that asking the age of the audience was appropriate because it told me whether or not college students watch music videos which gave me an idea on the age of my target audience.

I thought question 3 was appropriate as it gave me a stereotypical idea on what people expect to see in pop-punk music videos as the conventions used in music videos are what define the genre of them.

I thought question 4 was relevant because it shows me who the most popular pop-punk artists are and gives me ideas on what artists to use for my research.

Question 5 is relevant because it gave me an idea on what people like and don't like about music videos and what to include in my own music video so that it will attract my target audience.

Finally, I asked question 6 so that I could get ideas from the audience and potentially use them in my own music video to attract my target audience.

Here are my results: