First Draft

Here is my first draft. I don't have a lot of footage as me and my cast found it hard to meet up whilst we were revising for mocks and the weather wasn't how I would have liked it to have been. In the new year I plan to get the rest of my indoor shots completed in the first few weeks as we will not have to revise for mocks.

Filming Diary

(what days I shot the different shots and how many days it took etc)

Final costume designs

This is the outfit I ended up using in the greenroom as I wanted my cast member dressed all in black. I think it looked good as it makes her look pop-punk, but also it isn't too over the top.

It looks a lot like Hayley Williams outfit here and she is a famous pop-punk singer, therefore people will be able to associate my artist with her and might want to listen to her because they look similar, so maybe they sound similar.

Here is the outfit I used in the street shots and I feel this represents the 'rock' as she is wearing a leather jacket. This is regularly associated with rock as many rockstars wear leather jackets, and it can also be related to the 'mods and the rockers' as the rockers would be the ones who wore leather jackets, therefore I feel this outfit reinforces the genre of my artist.

Here is an article about leather jackets and what they represent.

Here is the outfit I used in the field. Many pop-punk stars also wear oversized denim jackets so I also thought this reinforced the genre, it is also the only colour she wore during the whole music video.

Here is a picture of Demi Lovato's outfit. Although she isn't pop-punk, this is a good example of how important an outfit is to show the genre of something as she is also wearing an ACDC vest.

Choosing the music label

The music label for my artist is very important as that is the thing that will promote my artist and make her noticed. The first thing I did was look up pop punk music labels and this is what came up:

I then looked through all of the labels to see if I recognised any of them. I thought this was a good idea as a recognisable label means that it will be popular therefore likely to have more noticed artists which is important as it means my artist will be able to get promoted well. It also means that people who listen to other artists from that label might think to listen to my artist.

A label I recognised was Epitaph records.

Epitaph Records is a Hollywood, California based independent record label owned by Bad Religion guitarist Brett Gurewitz. The label was originally "just a logo and a P.O. box" created in the 1980s for the purpose of selling Bad Religion records, but has evolved into a large independent record label. Gurewitz took the name from a King Crimson song of the same name. Throughout the 1980s and 1990s most of the bands on Epitaph were punk and pop punk groups, while there are many post-hardcore and emo bands signed to the label as well. A large portion of the record label, known as Hellcat Records, is owned by Tim Armstrong, frontman of the punk rock band Rancid. Several sister-labels also exist, such as ANTI-, Burning Heart Records, Fat Possum Records, Hellcat Records and Heart & Skull Records that have signed other types of bands.

Here are a few artists signed to Epitaph Records:

This would be a good label for my artist as it includes a lot of rock artists which is the same genre as my artist.















I didn't recognise any other labels as one thing I realised was that most if not all of the labels that appeared where independent labels, which shows how much the big 3 effect whether or not an artist is noticed.

My chosen label is Epitaph records as I feel it represents the genre of my artist well, and it is a well known independent label.

Deciding on the name of my artist

The first thing i did when deciding on a name for my artist was search on google 'deciding the name of an artist'. This came up with some idea's and one I found interesting was 'Wikihow- How to choose a stage name'. This gave me the following 2 methods which helped me realise that some of the success an artist gets is from their name as it means people will recognise them, even if they don't listen to them.
Here I have tried to follow the methods to come up with different names. I feel this way of getting a stage name would be good as long as you had an interesting name to start off with.

The next thing I did was use a name generator as I thought coming up with random names and playing around with them would be a creative way to come up with a name for my artist.

I searched on google 'name generator' and clicked on the first result (behindthename.com). It then gave me options to chose from like where I would like the name to originate from and the gender I would like it to be. I searched for the name to be English and feminine as I felt there are a lot more English/American pop-punk artists.

These are the first five names that the website generated.

Once I had these names I thought it would be a good idea to mix and match the names that I thought would attract the most attention.

First names I liked:

• Bryony
• Zandra
• Lydia

Last names I liked:

• Tuff
• Rounds

new names:

Bryony Tuff, Bryony Rounds, Zandra Tuff, Zandra Rounds, Lydia Tuff, Lydia Rounds

The name I thought sounded best: LYDIA TUFF

The final thing I did was research the most popular artists and took a look at their names as many artists have stage names (e.g. Lady Gaga) to make themselves more memorable.

I searched on google 'most popular music artists right now' and one of the search results was MTV so I thought it would be a good idea to look on the MTV website at the most popular artists right now. These are some of the results.

One of the things I realised was that many of the artists have one name as their stage name which I think is because it made their name more memorable. Also some of the bands mentioned are actually pop-punk which shows how pop-punk is still in the charts, also what I  thought about their band names was that they are different like '5 seconds of summer' therefore making them memorable.

Overall, I thought the best name I came across when researching was 'Lydia Tuff' as I feel it has the potential to be memorable, but at the same time could be a real name, and many artists use their real name as their stage name like 'Taylor Swift'.

Cast

Potential cast members
 I wanted my music video to feature a girl with the look of pop-punk (or someone that I could make look pop-punk) and these are the girls that I considered featuring i my music video.
I asked the following questions to find out whether they were right for the part or not:

1. Name
2. Age
3. Do you have any acting experience?
4. If the answer to the last question was yes, what was it?
5. Does their look fit the genre well/could it?
6. How many subjects do you study?
7. Do you have a job?

I asked the age of them as I I want a teenage girl that looks appropriate wandering around by herself and old enough to have a relationship, therefore I though the appropriate age was 17-19.

I asked whether or not they have acting experience as that is what they would be doing in the music video. Also I need someone who is confident and follows direction well.

I asked what the acting experience was so that I could see whether or not they would be capable of doing something like this.

I wanted to see whether their look fits the genre or whether or not I could make them look like it does so that it is evident in my music video and expresses my aim of the music video and the genre of the song well.

I asked how many subjects they study and whether they have a job so that I could see whether or not they would have enough free spare time to film the music video but also to ensure that I would not interrupt their studying.

Amelie has the correct look and age of the way I want my cast member to be, however she does 4 subjects and has a job therefore she will have less free time. She also has no acting experience so I wouldn't know how she would act in front of a camera.

 

 Charlotte has the correct look, age and acting experience which are the main priorities whilst I'm choosing my cast, however she does have a job which I wouldn't want to interfere with.

Eloise is one of the cast members who least fits the criteria as she has no acting experience, however she is confident and she studies less subjects than Amelie.

Katie is also not the best match to my criteria as she is only 16, even though she has acting experience I feel that her look isn't very pop-punk.

The person I chose in the end was Charlotte Skipsey as she meets the criteria of what I want in my music video. Also her acting experience will make it a lot easier to film as she will be confident whilst performing.

Story Board

Doing a storyboard was extremely helpful as it meant that my ideas were organised and I could ensure that I hadn't missed anything out. It also meant that I had a shot for every bit of the song, and gave me the experience of what it is like actually working on a music video, film etc as this is what producers actually do when making a new product.


ANIMATIC

Doing an animatic is also important and helpful as it allows me to see whether my ideas actually go with the music and whether or not it would be possible to do the editing to the beat of the music so it doesn't look rushed.